Mitten Extracts summer Campaign
digital | print | environmental
The Mitten Extracts Zlurpee Summer Limited-Time Offer (LTO) campaign was a fully integrated marketing initiative designed to generate excitement around a seasonal product launch while delivering a cohesive brand experience across every customer touchpoint.
What I did:
Event Activation Build Out
10 x 10 tent and 10 x 10 Custom Build-Out
Giveaway items: Stickers, Matchbooks, Tote Bags, Pins, Etc
Product Teaser Posters
POS Print Materials for Retail Stores
Digital and Social Media Design Execution
Assisted with campaign ideation including photoshoot planning, execution and VFX projects.
Event Activation
Slushie themed build out, 10 by 10 tent, flag, bar, slushie machine with cups, custom sticker machine, and additional giveaway items.
Digital Ads
Utilized for Weedmaps, Surfside, email blasts, etc
Social Media
Carosels highlighting specific strains and general posts.
Lifestyle Photography
Assisted our Content Manager/Photographer, Brian Ochiagha, and team with planning and executing a two-day photoshoot in Northern Michigan. The photography was meant to not only capture the essence of Michigan summer, tying in our LTO product with our evergreen product collection and overarching brand story.
