Bridging Aesthetics & Analysis

I collaborated on the design of a comprehensive 200+ page magazine serving as an essential desk reference for experimentation teams and leaders. The publication encompasses a wide range of topics, from crafting effective experiment plans to in-depth analyses of statistical methodologies and the evolving landscape of experimentation in the era of artificial intelligence.

Design Approach:

• Visual Strategy: Embraced the brand's preference for maximalist collage-style artwork to create dynamic and engaging visuals. This approach was balanced with clean, sleek design elements to provide visual relief and enhance readability throughout the publication.

• Layout & Typography: Implemented a structured grid system to ensure consistency across pages. Carefully selected typography and color schemes were used to establish a clear hierarchy and guide readers through complex content seamlessly.