Aesthetics & Analysis

Magazine Design | Layout & Typography | Print Production Management

I collaborated on the design of a comprehensive 200+ page magazine serving as an essential desk reference for experimentation teams and leaders for Eppo.com. The publication covers a wide range of topics, from crafting effective experiment plans to in-depth analyses of statistical methodologies in the evolving landscape of experimentation in the era of artificial intelligence.

Design Approach:

• Visual Strategy: Embraced the brand's preference for maximalist collage-style artwork to create dynamic and engaging visuals. This approach was balanced with clean, sleek design elements to provide visual relief and enhance readability throughout the publication. Each chapter was designed with a distinct core color from the palette.

• Layout & Typography: Implemented a structured grid system to ensure consistency across pages. Carefully selected typography and color schemes were used to establish a clear hierarchy and guide readers through complex content seamlessly.